PR PHILOSOPHY

Due to the unethical light that many people tend to paint PR practices in its important to make sure that I strive to constantly improve my knowledge on ethical decision-making. Being an ethical PR practitioner starts with fairness and trust with the public. One of the main goals as a practitioner is to gain credibility within not only the organization being represented but most importantly the public.    Being ethical involves the process of asking important ethical questions around every activity conducted within the industry. This also includes asking questions around character and ensuring that I am following ethical standards set by PRSA. Also, to be an ethical PR practitioner, I must always think about the possible intended and unintended outcomes that come from my functions and how they will impact the organization as well as society. Finally, I know that my decisions also impact my career and represent my profession and it’s important to always take responsibility for following conduct and accreditation requirements.